Pump Labelling for Road Fuels

EUROPIA agrees that clear and easily recognised pump labelling should be provided at service stations in order to avoid Customer confusion when refilling their vehicle. Appropriate and consistent information should be available from both the vehicle manufacturer and the fuel supplier so that the Customer understands the technical suitability of different fuels offered at the service station for its vehicle. Visual labelling on the pump should be consistent across all European countries.

Providing the Customer with clear and understandable information on the fuel that should be purchased for their vehicle is a basic marketing rule for achieving Customer satisfaction, and it is in the fuel supplier’s interest to ensure that the Customer is quickly and properly informed.